Villain is the same calling station that's in my AK hand...

so, is this a standard bet/call shove or something else?

BetFred Poker 0.25/0.50, hand converted by the at
saw flop | saw showdown

Button SuperHero ($66.70)
SB ($12.05)
BB ($28.15)
UTG Villain ($38.00)
UTG+1 UTG+1 ($42.04)
CO ($16.95)

Preflop: SuperHero is on the Button with K K
Villain calls 0.50, UTG+1 calls 0.50, CO calls 0.50, SuperHero raises to 3.00, 2 folds, Villain calls 2.50, UTG+1 calls 2.50, 1 fold.

Flop (10.25) 2 7 3
Villain checks, UTG+1 checks, SuperHero ?

I would bet $10. You have a VERY strong hand. An overpair plus the 2nd nut FD. I think this hand has to be played to the end. I am not letting this go regardless what happens on the flop.

True. The makes all the difference in the world here. Unless someone has hit the nut flush here, you're either still a 2-1 favorite at least or have 11 outs vs a set. If you know you're facing a station, you can probably raise to $4 preflop too. Many people, especially stations, will think that you're stealing OTB too. Try to get as much as his stack in preflop as you can, preferrably more than 10%.

fine..

I bet $9... villain goes all in with $35... I insta-call... turn is a diamond... yupeeee? no. he has and wins...

Villain has one of the few hands you would rather him not have. You played it fine, as did villain (post flop). You are still correct to call even though you are a slight dog here.