Villian is running at 18/15. Have about 80 hands on him and all I can remember about him specifically is a very horrible flop call he made with 88 on KT4ss board. That said, he has over a double stack now and he's done nothing else stupid I can remember off the top of my head. I have a full stack.

1. Villian raises to $4 from mp, folds to me on the BB and I call with [Tc].

2. Flop [7h][5c], pot $8. I check, villian bets $5 and I call.

3. Turn , pot $18. I lead $14 and villian calls.

4. River comes , pot $42.

I'm quite lost right here. I can literally see him having anything from JJ to 98 to KhQh. I kinda wanna make a blocking bet and try to get value of 98 or A9 or not have to pay him off is he has 66/99/JT, but I also kinda wanna fire 3/4 and try to make JJ fold. I'm also not sure how much KhQh or the like will bluff this river, or if JJ or whatever won't fold and will check behind.

this is one of the few times im gonna suggest a river CR bluff.

best of both worlds. you make $$$ when he bluffs the river and he should fold all overpairs and MAYBE 66. with him not raising your turn bet i think there's like 0% chance that he's strong enough to call a river CR. and if he checks behind w/ an overpair then at least you kept the pot small.