The whole thing sounds stupid to me from the fan's perspective. People are buying shares in a team they know nothing about, that many of them will never see play in the flesh, and never even see on TV...and then make decisions about team selection based solely on the advice of someone they know equally little about.
It's a great way for a team going nowhere to raise a few million quid without incurring horrible interest payments, and as far as I can see that's about it.
Also, what proof do any investors have that the voting system's legitimate?